A lot of “educational” toys are not really toys. They’re barely-disguised books in toy clothing.

And kids don’t like learning about the world from books. Who does? 🥱

The more kids are exposed to the same toy, the less excited they become relative to their first exposure.

Same as the rest of us!

Too many rules inhibits play. At STEM, we believe toys should be 10% toy and 90% child.

Meaning toys should facilitate, not dictate, playtime.